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VALR’s Next Chapter: Ben Caselin Appointed CMO For International Reach

Farzam Ehsani, VALR’s Co-Founder and CEO, expressed enthusiasm about Caselin joining as CMO, citing Caselin’s extensive track record in propelling growth and advocating Bitcoin adoption in emerging markets.

By Anna B Kiwanuka

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VALR, recognized as Africa’s leading cryptocurrency exchange in trade volume, has strategically appointed Ben Caselin as its Chief Marketing Officer (CMO) to spearhead the platform’s global expansion efforts. With a robust clientele of over 900 corporate and institutional partners and more than 500,000 active retail users, VALR has prioritized security, performance, and integrity throughout its operations.

Established in 2018 and firmly positioned as South Africa’s premier exchange, VALR has facilitated trading volumes exceeding $10 billion and secured $55 million in equity funding. Noteworthy stakeholders encompass Coinbase Ventures, Pantera Capital, and Avon Ventures—an investment arm associated with Fidelity Investments’ parent company.

Farzam Ehsani, VALR’s co-founder and CEO, expressed enthusiasm about Caselin joining as CMO, citing Caselin’s extensive track record in propelling growth and advocating Bitcoin adoption in emerging markets. Ehsani highlighted the alignment between Caselin’s expertise and VALR’s mission to contribute to a unified financial system benefiting all.

Bringing substantial experience from executive roles at major exchanges in Hong Kong (AAX) and the United Arab Emirates, Caselin’s insights have been widely featured in top-tier media and global conferences.

Caselin commended VALR’s values-driven approach, emphasizing their commitment to integrity, quality, and security as unparalleled. He underscored VALR’s potential as a global force, praising its innovative trading pairs, robust technological team, visionary leadership, and advanced API trading environment catering to professional crypto traders.

Expressing alignment between his personal mission and VALR’s vision, Caselin eagerly anticipated collaborating with VALR’s exceptional team to fortify the platform’s success globally, expand its market presence, and offer a reliable, professional trading interface worldwide.

VALR recently introduced perpetual futures trading, including the world’s inaugural Bitcoin and USDT perpetual futures paired against the South African Rand. This move positions VALR as an innovative force in the crypto exchange ecosystem, granting users new prospects in the volatile ZAR-denominated crypto futures market.

With approval to provide crypto services in Europe and actively pursuing licenses in Mauritius and Dubai—with initial approval from VARA, Dubai’s Virtual Assets Regulatory Authority—VALR remains committed to advancing its global footprint and offering enhanced services to users worldwide.


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