The first EP listening party by an African artist in the Metaverse was recently hosted by Chivas Regal and Nigerian musician BNXN, well known by his stage name Buju. The uniquely innovative listening party dared other artists to elevate their craft.

After revealing the track list for this EP “Bad Since 97” just a week ago, Chivas and BNXN the Nigerian singer, and songwriter took fans on an immersive virtual and in-person album listening party that brought members of the BNXN community and Whisky lovers from across the world together in the metaverse.

At the event, BNXN spoke emotionally about his journey saying “It’s crazy to see how far myself and my incredible team have come. In the beginning, it was hard, trying to get my voice heard, in an industry filled with talented creatives. I’m thankful the hustle paid off and privileged to be part of a generation that hustles and motivates each other to do better, despite the cards we’re dealt, we find ways to elevate ourselves.”

BNXN also spoke on his NFT journey and unveiled a new HeadsByBNXN NFT which is also available on bnxnlive.com. 

The event also highlighted Chivas Regal’s new positioning as the luxury whisky for the Hustle Gen, which is made up of older members of Generation Z and younger members of the Millennial generation who are boldly shattering norms by forging new career paths.

According to the Brand Manager for Chivas Regal Nigeria, Elizabeth Anthony, “Chivas is a brand that is synonymous with success, and we are happy to align our values with the Hustle Gen who are living life on their own terms and creatives like BNXN who are redefining success in his own way and taking his community along.”

The new EP “Bad Since 97” features Nigerian Superstars such as Wizkid, Wande Coal, and Olamide.