In order to offer users in Uganda better services, local exchange platform, Binusu, and the pioneer of fiat to crypto trading in Uganda introduced new product features at the beginning of this month. Some of the products include a P2P platform, Binusu v1.5 (OTC) platform, trading platform v2.0, DeFi services, and a USSD platform among others. 

August has never looked better. Stay locked on the platform as we serve you awesomeness whole month💜😉. https://t.co/OD8clkpHZh#BinusuLaunch #CryptoExchange pic.twitter.com/zNjgLMpPIe

— Binusu Exchange (@BinusuX) August 2, 2022

According to Ronald Arinde, the Business momentum manager at Binusu exchange, traders will now have access to all the services being offered on the platform, a personalized crypto experience, reduced and favorable rates, and access to funding. 

In addition, users will access an interactive trade platform and many other financial services like the ability to lend and borrow, and invest in crypto.

Tweheyo Brian, Binusu exchange, Chief Executive Officer, also emphasized that with a new and improved trading platform, Binusu is ready to go beyond the Ugandan borders into many other countries.

He also pointed out that the platform is trying to be the go-to platform for all things crypto in Uganda and Africa and that the company’s objective is to spread crypto and blockchain technology in the country while building users’ confidence in the industry.

In June 2021, the Bank of Uganda announced that it established a regulatory sandbox framework allowing for financial technology (fintech) firms to test “innovative financial solutions” in a controlled environment in the hopes of promoting the uptake of electronic payments and other digital financial services within the country. The Bank of Uganda also expressed a willingness to include crypto businesses in its regulatory sandbox through communication with the Blockchain Association of Uganda.   

Ronald Arinde emphasizes that Binusu exchange is cognisant of the current regulations in the crypto space and is compliant with the Bank of Uganda legal framework. 

He also added, “What the law doesn’t prohibit, it allows.”

The crypto exchange platform also recently started using pink as its brand color. According to their announcement on Twitter, the reason for the platform’s new identity is to influence the customers’ perception of the product. 

Innocent Kisiitu, a digital marketer on the team said, “We came up with the color pink to represent the company as fun and approachable. Additionally, we wanted to capture all genders, most importantly encourage more women to participate in the crypto industry.”

The reason for our new identity is to influence our customers' perception about the product. Rebranding was one of the means to staying more relevant to our customer's needs. We are mindful of all genders, which we believe should be a part of this force. #BinusuLaunch #Rebrand pic.twitter.com/vNoXxAJOmj

— Binusu Exchange (@BinusuX) August 8, 2022

Binusu was launched in 2016 and it enables users to trade cryptocurrencies directly into fiat currency. The platform now supports nine currencies including  Bitcoin, Ethereum, USDT (Tether), Celo, USD, BNB, SEA, BCH, and LTC.