The Italian-Senegalese creative Khaby Lame, who rose to stardom with his popular TikTok videos, has collaborated with Binance to become a global brand ambassador. The collaboration aims to promote the adoption and awareness of Web3.

Khaby became a sensation for his spin on “life hack” videos, navigating overly complicated scenarios without saying a word while doing the famous “Khaby move.” Lame is currently the most-followed creator on TikTok, with more than 144 million followers on the platform, and 78 million followers on Instagram. 

In this multi-year partnership, he will address some of the misconceptions surrounding Web3 using his signature style. Additionally, Lame and Binance will collaborate on special NFT collections to improve the experience for his followers.

“I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them. I’ve been curious about Web3 for some time, and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone!” ” said Khaby Lame.

“Khaby has become a cultural icon and one of the most entertaining creators globally. We love his charm and sense of humor and think it will bring relevance and relatability as we scale Web3 adoption.  With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space.” adds James Rothwell, Binance Global Vice President of Marketing.