Binance, the world’s leading crypto exchange platform, announced yesterday that it has kicked off an exclusive, multi-year NFT partnership with Cristiano Ronaldo, one of the greatest footballers. 

Through this partnership, Binance will launch a global campaign aiming to give Ronaldo’s fans an introduction to Web3 with a compelling entry point into the world of NFTs.

The Portuguese soccer player and Binance will collaborate on a series of NFT collections for sale on the company’s platform as part of the multi-year agreement, the cryptocurrency exchange said, noting that the first collection would be made available later this year.

“Cristiano Ronaldo is one of the world’s best footballers and has transcended sport to become an icon in multiple industries. He has amassed one of the world’s most dedicated fan bases through his authenticity, talent, and charity work,” said Binance Founder and CEO Changpeng Zhao  (CZ). 

“We are thrilled to provide his fans with exclusive engagement opportunities to connect with Ronaldo and own a piece of iconic sports history,” he added.

“My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of. I know the fans are going to enjoy the collection as much as I do,” Ronaldo said.

The Cristiano Ronaldo NFT collections will be available exclusively on Binance NFT at www.binance.com/en/nft/home.